アメリカ フェニックス大がネーミングライツ権取得
アメリカのフェニックス大学は、プロフットボールＮＦＬのカージナルスの本拠地競技場のネーミングライツ（命名権）を取得しました。
この契約により20年間「フェニックス大スタジアム」という名称になるそうです。
（University of Phoenix／2006.09.26）（一部抜粋）ARIZONA CARDINALS HOME TO BE KNOWN AS UNIVERSITY OF PHOENIX STADIUM
ARIZONA CARDINALS HOME TO BE KNOWN AS UNIVERSITY OF PHOENIX STADIUM
Exclusive Partnership Affords the University New Marketing Opportunities,
Greater Reach to Prospective Students Worldwide
GLENDALE, Ariz. (Sept. 26, 2006) – The 63,400-seat home of the Arizona Cardinals now has a
name: University of Phoenix Stadium.
At a press conference this morning, the Arizona Cardinals Football Club announced an
exclusive, multi-year agreement with University of Phoenix to become the team’s naming rights
partner. It is the first time a National Football League venue has been named after an
educational institution.
The University will invest an average of $7.7 million per year for 20 years in exchange
for naming rights, signage and a variety of advertising, marketing and merchandising
opportunities. In addition, the alliance will enable the University – already international in scope
– to reach an even greater number and diversity of potential students, while staying grounded in
its hometown community, according to Brian Mueller, president of Apollo Group, the University’s
parent company.
University of Phoenix was founded 30 years ago, and serves students online and on
campuses throughout the world.
The $455 million stadium made its debut last month and has received worldwide acclaim
for its bold design, world-class architecture, cutting-edge technologies and first-rate fan comfort.
“This is a win-win decision for both University of Phoenix and the Arizona Cardinals,”
said Mueller. “Throughout its history, University of Phoenix has been synonymous with
innovation, so it’s fitting to place the name of an innovative university on the world’s most
innovative sports and multi-purpose facility.”.....
英語が苦手なので、いつものようにWebで翻訳（Excite エキサイト）してみましたところ・・・
The University will invest an average of $7.7 million per year
→大学は1年あたり770万ドルを投資するでしょう。
というわけで、1年間770万ドル。20年の契約のようですから、
1億5400万ドル！？
［関連サイト］
・University of Phoenix
